How well do you know your audience? Do you know what resonates with them? What they read/watch/listen to? How to reach them?

With six years of  journalism and public relations experience, I have learned how to succeed in an ever-changing digital environment by using social media, web analytics and creative storytelling.

The web doesn't have to be a stressful haven for vitriol. With kindness and a bit of wit,  connecting with your audience can actually be pretty fun.